We were tasked by Kellogg's to develop strategy framework and a creative campaign that shows how Granola can indulge all the senses. The campaign needed to make Kellogg’s Granola a relevant, top of mind consideration amongst current Muesli users.
We came up with the campaign line 'Moments of Indulgence' and used the hashtag #IndulgeAllYourSenses to get the messaging across. We highlighted the ingredients and shot everything in slow motion to get a very tranquil and moody effect as well as using music to set the tone.
The campaign reached the target market and performed above average with the engagement rate being over 60%.
Kellogg's Crunchy Granola 15" social media video
Kellogg's Fruit Mix Granola 15" social media video
Kellogg's Crunchy Granola gif for social media
Kellogg's Fruit Mix Granola gif for social media
Agency credits // arc worldwide, Leo Burnett & Prodigious
