CLIENT: HOUSE AND LEISURE // Silver FIPP Insights Award
Challenge
House & Leisure Magazine needed to boost its sales in a declining print market in order to attract a new youth audience.
Execution
Rather than using promotional mechanics as the brief requested, our strategy was to upstream the brand so that House & Leisure no longer has to soley rely on print sales; and instead can command a more powerful content brand positioning.
The brand was reimagined as the lens through which House & Leisure see the world; and the identity supported the concept, filtering through physical and digital touch points and providing a visual platform that will last the for years to come.
CREDITS
Agency: Mutant Design
ECD: Andrew Whitehouse
Graphic Designers: Raylin Wynne & Riaan Bernhandt
Accounts Manager: Mark van Rooyan
