ALIS - AI Investment Management
Brief
Rezco, an asset management company, tasked us to create a brand identity for their new product ALIS (Autonomous Learning Investment Systems), which uses computer intelligence to drive investments. The brief was to make the new brand feel like a branch of Rezco while at the same time retaining its own personality, so it could live independently.
Execution
The ALIS logo is a simple wordmark that draws influence from the coding world. I used the red slash from the existing Rezco logo as an underscore and made the type lowercase to emphasise the coding aspect of the brand, which also serves to highlight the brand unity between Rezco and ALIS.
The photography style is slick and minimalist, utilising high contrasts. Black is the dominant colour with red and white as accent colours.
CREDITS
Agency: Mutant Design
ECD: Andrew Whitehouse
Designer: Raylin Wynne
Account Manager: Mark van Rooyan
